PR Firms: Top PR Firms And What You Need In Order To Possible Work For One Of Them

Does a career in public relations appeal to you? If it does then you need to get started now researching some of the top PR firms in the country. Why should you research the top PR firms? The top PR firms are the ones with the best talent. The qualifications to get accepted into one of these PR firms should be the qualifications you aim to develop. In order to get you started on your search I have compiled a short list of three top PR firms in the country.

Edelman
250 Hudson St., 16th fl., New York, NY 10013
212/768-0550; fax: 212/704-0128
new.york@edelman.com
www.edelman.com
facebook.com/edelman
Employees: 3700. Founded: 1952.

APCO Worldwide
700 12th St., NW, #800, Washington, DC 20005
202/778-1000; fax: 202/466-6002
information@apcoworldwide.com
www.apcoworldwide.com
Employees: 566. Founded: 1984.

Waggener Edstrom Worldwide
Civica North Tower, 225 108th Ave., NE, Suite #700, Bellevue, WA 98004
800/938-8136

All three of these PR firms are ranked in the top five according to the amount of revenue they are able to generate along with credibility.

How to apply for jobs at these PR firms

In order to be successful applying for jobs at these three top PR firms you need to make sure you possess what it takes. You’ll definitely need to possess strong organizational skills and administrative skills. Even though a job in PR may seem very glamorous, it can be quite demanding and a lot of time will be spent doing strenuous research, photocopying, compiling lists of media contacts, creating reports, creating lists, and a lot of intensive reading.

Professional demeanor and excellent communication skills

You will find that the top PR firms demand someone who is professional in every sense of the word. You will need to be very mature and very well spoken. Understand that you will be representing various clients. It is going to be important that you do this in a convincing fashion that instills trust and confidence. It may be a good idea for you to take a course on presentation skills in this case.

Being able to handle the media

In order for you to apply for a job at any one of these three top PR firms you must be extremely media savvy. The best way to do this is to start researching the top reporters out there. You also need to research national news anchors so that you know who is covering specific categories. You need to know who is in charge at particular newspapers both locally and nationally.

You must be able to handle social media

In order to get accepted into any one of these top PR firms you must have the ability to handle social media. Social media wasn’t a requirement in the past, but these days it is a must. If you are able to demonstrate social media skills then that will be a definite plus. On the downside if you are completely unknowledgeable about social media, then now is the time to start educating yourself before even thinking about applying.

Do not be intimidated by what I just mentioned. All you have to do is make sure you meet basic requirements first, such as having at least an undergraduate degree in journalism or communications. Once you’ve done that it will be time to focus on the other aspects I just mentioned.